Having been operating in pay per click marketing for over 5 years now, if I have to assemble a list of leading 10 most regularly asked PPC concerns, there is one question that will always be in the leading 5. The concern is "Why should I bid on my brand when I am all set ranking No. 1 naturally for my brand name?" Well, it might make sense to say no to that concern, the genuine answer is actually counter-intuitive. Here are 8 reasons why numerous savvy PPC online marketers and businesses are having big success by doing simply that.
1. Send out Visitors to a Different Landing Page
In most cases, when someone searches your brand name on Google or other search engines, they will be sent out to your homepage because the first outcome they see will more than likely be your homepage. Let's say if you have an advertising project running, and you desire to send those visitors to a various page. Well, that is pretty tough to accomplish naturally. The bright side is, with paid search advertisements, you have complete control on where you want to send your visitors, and you can alter that whenever required. Isn't that amazing? So that suggests, you can send out those visitors who are searching "Your brand vs competitor's name" to a well developed feature comparison page. It is pretty safe to assume that you will wind up with more sales and leads by doing that.
2. Change Your Message Whenever Needed
For your organic SERP listings, possibilities are you have to enhance your title, description, and other meta tags in order to attain higher ranking and much better CTR. You are stuck with stabilizing optimal SEO efforts and CTR optimization. With paid search advertisements, you have the capability to fully control the messaging in your advertisement, and the very best part is you can change your message whenever needed.
3. Service provider Users with More Information
According to Google AdWords partner South africa, Google Adwords enables you to enhance your ads with many personalized and powerful advertisement extensions, such as your organisation phone number, service address, extra links to other pages on your website (known as sitelink), user's reviews, product images, and a lot more! To find out more on ad extensions, you might take a look at Google's main guide on how to improve your ad with extensions.
4. Dominate Your Brand Search Result Page
Bidding on your brand name enables you to reveal more listings on your brand name search engine result page. That implies more listings, more details (remember you can manage them), and much more property on your brand SERP. You can dominate your brand SERP with the presence of paid search advertisements! You may not think that is a huge offer, however believe how high those review and news sites can rank, and you might likewise have rivals bidding on your brand name. By attaining your brand SERP dominance, you can avoid the risk of having those unfavorable evaluations or news, or perhaps worse-- your competitor's ads shown above your brand listings.
5. Boost CTR and Receive Incremental Traffic
Google conducted a research study called "Search Ads Pause Studies" back in 2011, the outcomes revealed that, usually, the incremental ad clicks portion is 89%. This suggests that a complete 89% of the traffic created by search ads is not changed by natural clicks when advertisements are stopped briefly. To put it simply, running paid search advertisements increases the CTR for your listings (consisting of natural listings), and offer you as much as 89% incremental clicks.
6. Make It Hard For Your Competitors
Sometimes, you may have competitors bid on your trademark name with the effort to steal your traffic and clients. If you don't bid on your own brand name, your competitor's paid ads will be revealed above your organic listings. This might possibly reduce the CTR for your listings, which implies less traffic. By bidding on your brand, you can not just own your brand SERP by showing on top of the search results page, and also make the clicks more costly for your rivals as they will need to bid higher to outrank you.
7. Boost Your Account Overall Quality Score
Because top quality searches are highly appropriate to your brand name, they normally get incredibly high CTR and quality ratings. This help lift the account-wide average number for your campaigns, and conserve you more cash as Google benefits marketers with high quality scores by lowering their expense per click (CPC), assisting improve ROI for your account.
8. Bidding On Your Brand Name is Cheap
Generally speaking, top quality terms are generally very low-cost due to low competition. And as discussed above, Google rewards advertisers with high quality scores by decreasing their cost per click. Bidding on your brand name is really quite budget-friendly. You don't need to invest a lots of loan to control your brand SERP.
Bidding on your brand provides you a lot more control and more versatility on your brand name SERP. And more importantly, it is cheap! It is definitely a no brainer for a lot of organisations to fully take advantage of paid search ads and drive optimum ROI for their online marketing efforts.