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How to Adopt Effective Social Media Ecommerce Strategies?

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These days it is very common for different brands and companies to have its online presence through social media platforms. These are nothing but social media ecommerce strategies that are adopted to boost up the sales and earn more and more revenue for the company.

However, the main thing is that not all these social media ecommerce strategies are effective and hence there is a constant need to adopt more and more effective strategies in order to sustain for a longer period of time.

Here are some of those effective Social Media ecommerce strategies that can prove to be quite beneficial for the business and the overall growth of the companies and its brands.

How to adopt effective social media ecommerce strategies?

  • The first and the foremost strategy is to build a strong, professional and robust Facebook or twitter or LinkedIn profiles.
  • The reason why we are discussing about these three social media platforms is that these are the biggest social media platforms that one can use to promote their business and brands.
  • The second and the most important strategy is to have sharing button on your profile or business website as it will be easier for the customer to connect directly to your social media profile for more information.
  • These sharing buttons also help you to advertise your business to a larger section of people. Moreover, if your product or brand is really very good then the customer will definitely share it with their friends and family members.
  • This is called as word of mouth publicity concept and it does not cost you anything but positive reviews and increase in the overall sales and profit for the company.
  • If latest trends are to be believed there is one more platform that is gaining momentum and it is called as Pinterest. The best thing about Pinterest is that it allows you to share your favourite pictures from the web with various people.
  • You can easily create a Pinterest profile that can be related to your ecommerce business, can connect with your potential customers, and can reach out to them with the help of beautiful pictures that can be related to your products and new launches.
  • All these strategies definitely build certain amount of interest in the customer’s mind and they become curious about your products and new launches.
  • Till now we have been discussing about pictures and chat forums but with increasing internet speeds and bandwidths there has been constant demand for video content also. Hence you also need to upload more and more videos related to your brands and products on these social media platforms. This strategy is definitely going to garner more and more attention.
  • All strategies that are discussed are proven and are quite effective when it comes to using social media platforms for promoting your ecommerce business and in case you are planning to create some of these strategies for your business.

Few Reasons Why You Must Bid On Your Brand

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Having been operating in pay per click marketing for over 5 years now, if I have to assemble a list of leading 10 most regularly asked PPC concerns, there is one question that will always be in the leading 5. The concern is "Why should I bid on my brand when I am all set ranking No. 1 naturally for my brand name?" Well, it might make sense to say no to that concern, the genuine answer is actually counter-intuitive. Here are 8 reasons why numerous savvy PPC online marketers and businesses are having big success by doing simply that.

1. Send out Visitors to a Different Landing Page

In most cases, when someone searches your brand name on Google or other search engines, they will be sent out to your homepage because the first outcome they see will more than likely be your homepage. Let's say if you have an advertising project running, and you desire to send those visitors to a various page. Well, that is pretty tough to accomplish naturally. The bright side is, with paid search advertisements, you have complete control on where you want to send your visitors, and you can alter that whenever required. Isn't that amazing? So that suggests, you can send out those visitors who are searching "Your brand vs competitor's name" to a well developed feature comparison page. It is pretty safe to assume that you will wind up with more sales and leads by doing that.

2. Change Your Message Whenever Needed

For your organic SERP listings, possibilities are you have to enhance your title, description, and other meta tags in order to attain higher ranking and much better CTR. You are stuck with stabilizing optimal SEO efforts and CTR optimization. With paid search advertisements, you have the capability to fully control the messaging in your advertisement, and the very best part is you can change your message whenever needed.

3. Service provider Users with More Information

According to Google AdWords partner South africa, Google Adwords enables you to enhance your ads with many personalized and powerful advertisement extensions, such as your organisation phone number, service address, extra links to other pages on your website (known as sitelink), user's reviews, product images, and a lot more! To find out more on ad extensions, you might take a look at Google's main guide on how to improve your ad with extensions.

4. Dominate Your Brand Search Result Page

Bidding on your brand name enables you to reveal more listings on your brand name search engine result page. That implies more listings, more details (remember you can manage them), and much more property on your brand SERP. You can dominate your brand SERP with the presence of paid search advertisements! You may not think that is a huge offer, however believe how high those review and news sites can rank, and you might likewise have rivals bidding on your brand name. By attaining your brand SERP dominance, you can avoid the risk of having those unfavorable evaluations or news, or perhaps worse-- your competitor's ads shown above your brand listings.

5. Boost CTR and Receive Incremental Traffic

Google conducted a research study called "Search Ads Pause Studies" back in 2011, the outcomes revealed that, usually, the incremental ad clicks portion is 89%. This suggests that a complete 89% of the traffic created by search ads is not changed by natural clicks when advertisements are stopped briefly. To put it simply, running paid search advertisements increases the CTR for your listings (consisting of natural listings), and offer you as much as 89% incremental clicks.

6. Make It Hard For Your Competitors

Sometimes, you may have competitors bid on your trademark name with the effort to steal your traffic and clients. If you don't bid on your own brand name, your competitor's paid ads will be revealed above your organic listings. This might possibly reduce the CTR for your listings, which implies less traffic. By bidding on your brand, you can not just own your brand SERP by showing on top of the search results page, and also make the clicks more costly for your rivals as they will need to bid higher to outrank you.

7. Boost Your Account Overall Quality Score

Because top quality searches are highly appropriate to your brand name, they normally get incredibly high CTR and quality ratings. This help lift the account-wide average number for your campaigns, and conserve you more cash as Google benefits marketers with high quality scores by lowering their expense per click (CPC), assisting improve ROI for your account.

8. Bidding On Your Brand Name is Cheap

Generally speaking, top quality terms are generally very low-cost due to low competition. And as discussed above, Google rewards advertisers with high quality scores by decreasing their cost per click. Bidding on your brand name is really quite budget-friendly. You don't need to invest a lots of loan to control your brand SERP.

Finishing up

Bidding on your brand provides you a lot more control and more versatility on your brand name SERP. And more importantly, it is cheap! It is definitely a no brainer for a lot of organisations to fully take advantage of paid search ads and drive optimum ROI for their online marketing efforts.

New Perspective Design: Website Design Proposal

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Google analytics data capture to set bar.

Google analytics has already been installed on the Meyers website there with access to the account a starting point can be set to measure website traffic and thus marketing effectiveness.

Keyword research.

We propose doing extensive keyword research to see what consumers that are your target market are really searching. We can effectively measure the search volumes of these keywords and the conversion rates tied to them across the web. Web design Company in  East London.

Website Layout / Design

A big reason for the Meyers low Website ranking on Google is due to a lack of content on the website.

The structure of the website should be designed in such a manner that it would allow for more information to be presented regarding the above mentioned keywords especially on the home page. Restructuring of the heading tags , h2 tags , meta title and description all need to be optimised in addition to image name and alt tags, to produce a more relevant higher ranking site.

The internal linking structure is also of importance to google. The href tags that “website page a” uses to link “website page b” assists in telling google what page b is about once again increasing query relevancy.

Other factors for ranking consideration revolve around metrics such as site speed, mobile usability ( responsive web design company east london ) and page dwell time of users. We would aim to improve all these metrics with an improved design and subsequently increase rankings.

This combined with monitoring of google analytics to will provide a huge amount of data useful to your other marketing departments while allowing us to identify weak points and thus further work develop stronger user metrics.

AdWords

Paid advertising is a way to bid for a position on the first page of search results. AdWords is a very sophisticated tool that will allow the targeting of specific demographics such as , age, location, gender, income, interests and many more.

With the fore mentioned keyword research we would know what keywords to initially bid on. When enough data is gathered an analysis can be done to identify demographics or keywords that do not perform well the bid for those can be decreased of stopped completely while increasing the bid for demographic or keywords that show good conversion rates.

Google AdWords allows for various portfolio bid strategies that offers its advantages and disadvantages based on your goals we would choose the best suited.

The amount that you need to bid for a keyword depends on a few factors namely competitor bids, and quality score. Quality score is determined by three factors page relevancy (This is why we need to implement on page seo ), ad relevancy  and projected click through rates.

A higher quality score will allow you to bid lower for higher positions. By eliminating non performing demographics and keywords with time your projected click through rate will also increase and further lower your cpa ( cost per acquisition.)

To eliminate unnecessary spend we look at data and determine negative keywords.

A example would be if you bid on the keywords phrase match “car hire” you may show up for “car hire jobs” jobs would thus be set as a negative keywords as it is not a purchase intent query.

This is a basic overview of what we propose to not only measurably increase your website traffic but bring more relevant users with the purchase intent to your website.


New Perspective Web and Graphic Design East London  will setup and run ad campaigns for you for a monthly fee.

This would involve analysing data weekly and making adjustments within AdWords as mentioned.

Controlling budget spend while maximising conversions through our experience within the industry.

An allocated budget would be paid to New Perspective Design which would be used in your AdWords account.  Meyers will have full access to data, accounts and statements upon request.

How To Recycle Your Electronic Waste Responsibly And Easily

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How frequently do you update your phone, alter your appliances, and replace your electronic devices at work or in your home? Most of us do not think about the ecological considerations when we purchase the current iPhone or the next-generation LCD TV, but how we get rid of e-waste has a major effect on the environment. If you're upgrading your electronics, follow these suggestions to recycle your electronic waste properly. Here is a great company to help you with electronic waste disposal cape town.

4 WAYS TO RECYCLE YOUR ELECTRONIC WASTE PROPERLY

Never get rid of your e-waste in the bin, and this applies to batteries too. These products include harmful substances that can pollute landfills.

1. If the device is still working
If it's a working phone or gadget, don't recycle it. Maximise its lifecycle by contributing it to a clingy cause. Try to find organisations like Work Ventures and Computer System Bank Hunter who will put your tradition electronics to great usage.

2. Find a responsible recycling service
Find an accountable recycler near you if the device is not working. Since a lot of e-waste is delivered to landfills in establishing countries for sorting or burning, it is very important to check with your recycling service. Ask how the e-waste will be handled, and whether they have any accreditations or if they recycle in accordance with strict requirements. It's worthwhile finding one that processes your e-waste in a responsible way, with very little influence on human health and the environment.

3. Explore your regional recycling alternatives
Get to know the choices available in your area. You might be able to drop off your e-waste or have it gathered. Find out who's accepting your old electronic devices, and contact the maker to see if they 'd take the used items back. Brand names like Apple, with its Renew program, lets consumers recycle devices in their stores or online. Some retailers like Harvey Norman will take back old Televisions and other e-waste if you're buying a new one from them. Phones tend to be easy to recycle as recyclers will often have a complimentary mail-in service and you do not need to drop it off or arrange a collection.

4. Set an e-waste recycling policy
If you're a company, have a recycling policy for your office e-waste. Big organisations can take advantage of having a waste audit and setting targets to decrease your e-waste. You'll wish to include secure-erase procedures in your policy, to safeguard private and secret information.

Where possible, consume less. When you do have to upgrade your gadgets and devices, make it a top priority to recycle your old equipment in an accountable manner. Explore your choices and find a recognized recycler or one whose procedure complies with strict requirements. By ensuring your e-waste is recycled carefully, you'll support a much healthier world.

WHY SHOULD YOU RECYCLE YOUR ELECTRONIC WASTE WITH CARE?

Individuals discard countless phones, computer systems, and TV each year. E-waste includes everything from phones and computer systems to TVs, photo copiers, and scanners. Since it includes anything with battery power or circuitry or electrical elements, your old washing device, fridge, and clothes dryer are likewise thought about to be e-waste. It's important to take stock of what electronic waste you have in your house or office and prevent it from ending up being unnecessary mess. In fact, there is $60 billion worth of clutter in Australian homes, so recycling duty will go a long way in keeping your area clean too.