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Posts published in “Technology”

New Perspective Design: Website Design Proposal

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Google analytics data capture to set bar.

Google analytics has already been installed on the Meyers website there with access to the account a starting point can be set to measure website traffic and thus marketing effectiveness.

Keyword research.

We propose doing extensive keyword research to see what consumers that are your target market are really searching. We can effectively measure the search volumes of these keywords and the conversion rates tied to them across the web. Web design Company in  East London.

Website Layout / Design

A big reason for the Meyers low Website ranking on Google is due to a lack of content on the website.

The structure of the website should be designed in such a manner that it would allow for more information to be presented regarding the above mentioned keywords especially on the home page. Restructuring of the heading tags , h2 tags , meta title and description all need to be optimised in addition to image name and alt tags, to produce a more relevant higher ranking site.

The internal linking structure is also of importance to google. The href tags that “website page a” uses to link “website page b” assists in telling google what page b is about once again increasing query relevancy.

Other factors for ranking consideration revolve around metrics such as site speed, mobile usability ( responsive web design company east london ) and page dwell time of users. We would aim to improve all these metrics with an improved design and subsequently increase rankings.

This combined with monitoring of google analytics to will provide a huge amount of data useful to your other marketing departments while allowing us to identify weak points and thus further work develop stronger user metrics.

AdWords

Paid advertising is a way to bid for a position on the first page of search results. AdWords is a very sophisticated tool that will allow the targeting of specific demographics such as , age, location, gender, income, interests and many more.

With the fore mentioned keyword research we would know what keywords to initially bid on. When enough data is gathered an analysis can be done to identify demographics or keywords that do not perform well the bid for those can be decreased of stopped completely while increasing the bid for demographic or keywords that show good conversion rates.

Google AdWords allows for various portfolio bid strategies that offers its advantages and disadvantages based on your goals we would choose the best suited.

The amount that you need to bid for a keyword depends on a few factors namely competitor bids, and quality score. Quality score is determined by three factors page relevancy (This is why we need to implement on page seo ), ad relevancy  and projected click through rates.

A higher quality score will allow you to bid lower for higher positions. By eliminating non performing demographics and keywords with time your projected click through rate will also increase and further lower your cpa ( cost per acquisition.)

To eliminate unnecessary spend we look at data and determine negative keywords.

A example would be if you bid on the keywords phrase match “car hire” you may show up for “car hire jobs” jobs would thus be set as a negative keywords as it is not a purchase intent query.

This is a basic overview of what we propose to not only measurably increase your website traffic but bring more relevant users with the purchase intent to your website.


New Perspective Web and Graphic Design East London  will setup and run ad campaigns for you for a monthly fee.

This would involve analysing data weekly and making adjustments within AdWords as mentioned.

Controlling budget spend while maximising conversions through our experience within the industry.

An allocated budget would be paid to New Perspective Design which would be used in your AdWords account.  Meyers will have full access to data, accounts and statements upon request.

How To Recycle Your Electronic Waste Responsibly And Easily

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How frequently do you update your phone, alter your appliances, and replace your electronic devices at work or in your home? Most of us do not think about the ecological considerations when we purchase the current iPhone or the next-generation LCD TV, but how we get rid of e-waste has a major effect on the environment. If you're upgrading your electronics, follow these suggestions to recycle your electronic waste properly. Here is a great company to help you with electronic waste disposal cape town.

4 WAYS TO RECYCLE YOUR ELECTRONIC WASTE PROPERLY

Never get rid of your e-waste in the bin, and this applies to batteries too. These products include harmful substances that can pollute landfills.

1. If the device is still working
If it's a working phone or gadget, don't recycle it. Maximise its lifecycle by contributing it to a clingy cause. Try to find organisations like Work Ventures and Computer System Bank Hunter who will put your tradition electronics to great usage.

2. Find a responsible recycling service
Find an accountable recycler near you if the device is not working. Since a lot of e-waste is delivered to landfills in establishing countries for sorting or burning, it is very important to check with your recycling service. Ask how the e-waste will be handled, and whether they have any accreditations or if they recycle in accordance with strict requirements. It's worthwhile finding one that processes your e-waste in a responsible way, with very little influence on human health and the environment.

3. Explore your regional recycling alternatives
Get to know the choices available in your area. You might be able to drop off your e-waste or have it gathered. Find out who's accepting your old electronic devices, and contact the maker to see if they 'd take the used items back. Brand names like Apple, with its Renew program, lets consumers recycle devices in their stores or online. Some retailers like Harvey Norman will take back old Televisions and other e-waste if you're buying a new one from them. Phones tend to be easy to recycle as recyclers will often have a complimentary mail-in service and you do not need to drop it off or arrange a collection.

4. Set an e-waste recycling policy
If you're a company, have a recycling policy for your office e-waste. Big organisations can take advantage of having a waste audit and setting targets to decrease your e-waste. You'll wish to include secure-erase procedures in your policy, to safeguard private and secret information.

Where possible, consume less. When you do have to upgrade your gadgets and devices, make it a top priority to recycle your old equipment in an accountable manner. Explore your choices and find a recognized recycler or one whose procedure complies with strict requirements. By ensuring your e-waste is recycled carefully, you'll support a much healthier world.

WHY SHOULD YOU RECYCLE YOUR ELECTRONIC WASTE WITH CARE?

Individuals discard countless phones, computer systems, and TV each year. E-waste includes everything from phones and computer systems to TVs, photo copiers, and scanners. Since it includes anything with battery power or circuitry or electrical elements, your old washing device, fridge, and clothes dryer are likewise thought about to be e-waste. It's important to take stock of what electronic waste you have in your house or office and prevent it from ending up being unnecessary mess. In fact, there is $60 billion worth of clutter in Australian homes, so recycling duty will go a long way in keeping your area clean too.