Track and trace innovation guarantees that brand name owners can track their products throughout the supply chain and, to name a few things, safeguard their deliveries against counterfeiting. To do this, product coding and marking is vital for offering traceability information that is shown on product packaging.
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It’s estimated that 64% of all counterfeit products are sold at genuine retail outlets, and that counterfeiting is among the fastest growing economic criminal activities of contemporary times. Besides ravaging health and safety threats, fake products cheapen corporate track records and bottom lines, prevent financial investment, fund terrorism, and expense hundreds of countless people their incomes every year.
So how do FMCG producers effectively safeguard their brands and clients? Pyrotec PackVerifi uses a cloud-based brand name protection track and trace service that helps organisations battle item counterfeiting while supporting traceability throughout the supply chain.
Significantly, Pyrotec PackVerifi helps brand owners and consumers to target counterfeiting when and where it occurs. Customers just utilize a cell phone to scan a QR (fast action) code on a product, or they can send an SMS with the code’s matching numbers.
Pyrotec PackVerifi software application analyses the credibility of the code and after that right away sends a response back to the customer to verify whether the item is fake. For brand name managers, a simple analytics control panel exposes where and when counterfeiting is occurring.
Pyrotec PackVerifi software application is easy to incorporate into workflows utilizing a secure login, and a safe printer is authorised to gain access to distinct QR codes that are then printed onto security labels or straight onto item packaging.
Key functions include highly-secure automated code generation that uniquely identifies each product; real-time client messaging that validates authenticity; real-time analytics that determines and find counterfeiting activity by using an easily-configured guidelines engine; and an easy-access organisation portal for brand name managers, supply chain partners and consumers.
Pyrotec PackVerifi’s service capabilities consist of item identification and serialisation; product traceability; supply chain exposure and tracking; and an opportunity for direct engagement with consumers, supply chain partners, customer clearance agents and investigators to open concealed insights associating with brand perception, illicit supply chain activities and supply chain performance.
To find out about Pyrotec PackVerifi’s low Total Cost of Ownership and how easy it is to roll out and incorporate, visit www.pyrotec.co.za