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Posts published in “Web Design”

How to Adopt Effective Social Media Ecommerce Strategies?

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These days it is very common for different brands and companies to have its online presence through social media platforms. These are nothing but social media ecommerce strategies that are adopted to boost up the sales and earn more and more revenue for the company.

However, the main thing is that not all these social media ecommerce strategies are effective and hence there is a constant need to adopt more and more effective strategies in order to sustain for a longer period of time.

Here are some of those effective Social Media ecommerce strategies that can prove to be quite beneficial for the business and the overall growth of the companies and its brands.

How to adopt effective social media ecommerce strategies?

  • The first and the foremost strategy is to build a strong, professional and robust Facebook or twitter or LinkedIn profiles.
  • The reason why we are discussing about these three social media platforms is that these are the biggest social media platforms that one can use to promote their business and brands.
  • The second and the most important strategy is to have sharing button on your profile or business website as it will be easier for the customer to connect directly to your social media profile for more information.
  • These sharing buttons also help you to advertise your business to a larger section of people. Moreover, if your product or brand is really very good then the customer will definitely share it with their friends and family members.
  • This is called as word of mouth publicity concept and it does not cost you anything but positive reviews and increase in the overall sales and profit for the company.
  • If latest trends are to be believed there is one more platform that is gaining momentum and it is called as Pinterest. The best thing about Pinterest is that it allows you to share your favourite pictures from the web with various people.
  • You can easily create a Pinterest profile that can be related to your ecommerce business, can connect with your potential customers, and can reach out to them with the help of beautiful pictures that can be related to your products and new launches.
  • All these strategies definitely build certain amount of interest in the customer’s mind and they become curious about your products and new launches.
  • Till now we have been discussing about pictures and chat forums but with increasing internet speeds and bandwidths there has been constant demand for video content also. Hence you also need to upload more and more videos related to your brands and products on these social media platforms. This strategy is definitely going to garner more and more attention.
  • All strategies that are discussed are proven and are quite effective when it comes to using social media platforms for promoting your ecommerce business and in case you are planning to create some of these strategies for your business.

New Perspective Design: Website Design Proposal

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Google analytics data capture to set bar.

Google analytics has already been installed on the Meyers website there with access to the account a starting point can be set to measure website traffic and thus marketing effectiveness.

Keyword research.

We propose doing extensive keyword research to see what consumers that are your target market are really searching. We can effectively measure the search volumes of these keywords and the conversion rates tied to them across the web. Web design Company in  East London.

Website Layout / Design

A big reason for the Meyers low Website ranking on Google is due to a lack of content on the website.

The structure of the website should be designed in such a manner that it would allow for more information to be presented regarding the above mentioned keywords especially on the home page. Restructuring of the heading tags , h2 tags , meta title and description all need to be optimised in addition to image name and alt tags, to produce a more relevant higher ranking site.

The internal linking structure is also of importance to google. The href tags that “website page a” uses to link “website page b” assists in telling google what page b is about once again increasing query relevancy.

Other factors for ranking consideration revolve around metrics such as site speed, mobile usability ( responsive web design company east london ) and page dwell time of users. We would aim to improve all these metrics with an improved design and subsequently increase rankings.

This combined with monitoring of google analytics to will provide a huge amount of data useful to your other marketing departments while allowing us to identify weak points and thus further work develop stronger user metrics.

AdWords

Paid advertising is a way to bid for a position on the first page of search results. AdWords is a very sophisticated tool that will allow the targeting of specific demographics such as , age, location, gender, income, interests and many more.

With the fore mentioned keyword research we would know what keywords to initially bid on. When enough data is gathered an analysis can be done to identify demographics or keywords that do not perform well the bid for those can be decreased of stopped completely while increasing the bid for demographic or keywords that show good conversion rates.

Google AdWords allows for various portfolio bid strategies that offers its advantages and disadvantages based on your goals we would choose the best suited.

The amount that you need to bid for a keyword depends on a few factors namely competitor bids, and quality score. Quality score is determined by three factors page relevancy (This is why we need to implement on page seo ), ad relevancy  and projected click through rates.

A higher quality score will allow you to bid lower for higher positions. By eliminating non performing demographics and keywords with time your projected click through rate will also increase and further lower your cpa ( cost per acquisition.)

To eliminate unnecessary spend we look at data and determine negative keywords.

A example would be if you bid on the keywords phrase match “car hire” you may show up for “car hire jobs” jobs would thus be set as a negative keywords as it is not a purchase intent query.

This is a basic overview of what we propose to not only measurably increase your website traffic but bring more relevant users with the purchase intent to your website.


New Perspective Web and Graphic Design East London  will setup and run ad campaigns for you for a monthly fee.

This would involve analysing data weekly and making adjustments within AdWords as mentioned.

Controlling budget spend while maximising conversions through our experience within the industry.

An allocated budget would be paid to New Perspective Design which would be used in your AdWords account.  Meyers will have full access to data, accounts and statements upon request.

A Few Reasons WordPress is Still the Best CMS

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Several ingenious programs languages and environments are used nowadays for sites building, but WordPress is the most efficient and, for that reason, popular CMS. Going back to 2003, the system is chosen by 50% of Americans that are internet users (as of 2014).

The readers likewise choose to go to the websites that are produced utilizing the system, because it makes it possible for the visitors to handle the text and the other readers, comment on the topics and start conversations. Hence, you can purchase the products online, initiate a chat, click a social media network link to check the evaluations. The system makes it possible for creating easy to use, feature-rich, attractive blog sites.

WordPress and its Principal Benefits
Being picked for handling 48 of top100 world blogs, CMS WordPress is extensively utilized, translated into 40 languages and incredibly popular nowadays, in 2018. The system is premier as the very best CMS, as it is:

flexible and easily adjustable;
simple to use and keep;
open-source;
SEO-friendly;
continuously improving.

According to the current W3Tech study, WordPress's market share made 59% that makes it the biggest CMS. About 75 million websites worldwide are based on the system, making the business owners pleased and flourishing. Let's examine the reasons for information.

Versatility and Scalability
CMS WordPress is a perfectly scalable environment. It implies that a webmaster can easily increase the site's capability, including hardware or node intersection points. Hence, a WordPress website design is quick, growing quickly and without complicated code writing.

In addition, the environment is rich in important components, such as:

themes;
modules;
plugins;
design templates.

A number of these files are offered complimentary, being added to the community by many skilled developers. Utilizing the modern PHP, JavaScript and CSS shows languages, young specialists personalize them, following their site creation requirements.

These clever pieces of codes can be changed or matched, building the special WordPress website's design and performance. The pages are created quickly, quick, and the programmers' work is cost-efficient.

Versatility and Accessibility
CMS WordPress is suitable for any sort of website, consisting of blog sites, news websites, e-shops, corporative pages. For example, it's the best CMS for landing or one-page websites. Utilizing existing styles, you can produce the best possible functionality that is important for attracting your loyal and brand-new clients, ensuring the excellent experience for them.

Additionally, daily users: blog writers, writers or e-shop operators can restore the pages quickly, including brand-new, upgraded material. No programs abilities or unique education are required so that every person can fix these tasks quickly.

Start-ups and Returns on Investment
Beginning a service, the owners commonly handle simply a limited spending plan, being able to hire only the limited number of workers. Hence, only about 3-10 individuals might work in the workplace at first, managing everything: resources, finances, and sales.

Wondering why WordPress is finest CMS, we understand that it is cost-efficient and user-friendly. There is no requirement to hire experts and professions for the specific tasks fixing. Even troubleshooting can be managed by the typical staff members, for example, a secretary or a site operator.

A WordPress website is developed within a couple of days, and the updates can be made during 10-30 minutes every morning. You reach your target audience quickly, with just the minimum investments. The traffic will be high, for sure, and you get sales and earnings boost shortly.

SEO Benefits
The optimization indicates that your site is premier in the web browser or search engine, being listed within the most visited links. It permits you to engage various web users and brand-new customers.

By means of WordPress you can:

usage permalinks that include keywords;
add RSS (Really Simple Syndication) feeds;
produce categories;
enhance images;
pin new posts or short articles;
develop tags;
install Google maps.
Readers will sign up for your feeds, inspect the brochures, find the blogs that were upgraded recently. CMS WordPress instantly inspects the title, description, and keywords, fulfilling the fundamental SEO requirements, so, a typical company worker or an author meets them, making the website popular.

Stability and Safety
WordPress sites are effectively protected versus many cyber risks. They include security plugins that ensure stability and ease of use. A lot of user-friendly features are provided unconditionally, for totally free.

Thus, WordPress is seemingly the very best CMS now that is exceptionally popular, user-friendly and maintain. The readers also choose the system due to the sites' attractive design and increased performance. It's the finest system for authors and bloggers now, as any better option is not offered.